Contextual intelligence platform
for consumer and market insights

Meaningful enables researchers by making consumer research both
insightful and actionable in the age of Generative AI.

Platform

Conversations

Deep insights at scale

Research Methodology

Traditional research forces a choice between depth and breadth. Researchers are forced between low cost, scalable quantitative methods that lack depth or expensive qualitative research for true voice of customer research.

Conversations delivers: Rich qualitative understanding with the scale of large samples along with speeds and prices rivalling quantitative solutions.

Platform Capabilities

Rapid Deployment: Create and launch new projects in minutes with detailed analytics provided in near real time.

Contextual AI: Uses context to guide our AI moderator for nuanced probing questions and smart follow ups while ensuring research goals are met.

Global Reach: Affordable, scalable, and works in a wide range of languages with custom consulting reports available.

Ingest

Human to human focus

Human Expert Enhancement

AI moderators are a fantastic tool when speed or scale are required, but human experts are unmatched for their ability to leverage social cues and human instincts to find unique insights.

Expert Focus: Human moderators should be free to focus on building rapport with respondents and extracting nuanced insights, not managing analysis workflows or wrestling with fragmented tools.

Sophisticated Analysis

Direct Integration: Upload interviews for immediate contextual analysis with precision, multi-lingual transcription that preserves nuance and cultural context.

Cross-Project Intelligence: Connect insights across studies, time periods, and research methodologies to identify patterns other tools miss.

Adaptive Output: Generate reports tailored to your specific research questions and business context, not generic templates.

Screener

Pure data for trustworthy insights

Data Integrity Challenge

A research report is only as reliable as the data that went into the project. With panel fraud, AI agents, and low-quality respondents threatening the integrity of research projects, insights teams need to proactively take responsibility for ensuring the integrity of their data.

Comprehensive Defense: Screener provides a comprehensive defence against increasingly sophisticated survey fraud across any platform.

Modern Solution

Rapid Verification: In under sixty seconds, entrants are screened to verify that they are human, in the claimed location, and not cheating.

Contextual Analysis: Proprietary tools ensure that respondents fully match the recruiting criteria of a project through questions only qualified respondents can answer.

Mosaic

Secondary research at lightning speeds

Integration Challenge

The best primary research is coupled with a deep understanding of the markets and social conditions that shape our lives. Unfortunately, many teams lack the ability to effectively and quickly gather and identify the key secondary data that can help provide nuanced meaning to their research projects.

Workflow Separation: Current workflows often separate primary and secondary research processes and thus fail to fully integrate two powerful sources of data needed to provide truly refined insights.

Game-Changing Solution

Contextual Filtering: Mosaic uses the context of a client or project to filter through an ocean of data to identify relevant data points and deliver tailored reports.

Seamless Integration: Detailed but easily reviewed reports that integrate directly into primary research projects to create new, combined insights.

Interactive Analysis: Chat with Data functionality to ask additional questions and verify every referenced piece of information to review original sources.

Future

The insights industry generates qualitative data faster than teams can analyze it. We're building the infrastructure to close this gap - a unified platform where research teams can process, analyze, and extract value from qualitative data at the speed of business.

Our development focuses on two priorities: deepening the analytical sophistication of existing capabilities and expanding integration across the entire research workflow. Each release targets the friction points that prevent teams from fully leveraging their research investments.

The goal is straightforward: insights teams that can match their analytical capacity to their research ambitions, regardless of team size or data volume.

Recognition and partnerships

Industry Recognition

Harvard Business Review

How Gen AI Is Transforming Market Research

G2 Reviews

Verified user feedback and ratings

Strategic Partnerships

Google for Startups

Microsoft for Startups

AWS Activate

The Migrant Accelerator

Strascheg Center for Entrepreneurship

Antler

Compliance Standards

GDPR Compliant

SOC 2 (Pending)

Ready to transform your research workflows?

Enterprise-grade insights analysis with startup-friendly pricing. Pay as you analyze.